

So as James Arthur wins the X factor 2012 it seems that it is almost compulsory for anyone that is on mainstream television to have their teeth whitened. This report in the Daily Mail shows almost the entire cast of finalists in the X factor queueing up for teeth whitening at a London clinic. But why is this? Why do so many celebrities go for teeth whitening?
It’s pretty simple really, having your teeth whitened is one of the few elective treatments in dentistry which can be done on almost everyone. It is also one of the fastest ways to make a great change to the way your smile looks. If your teeth are dark or yellow then you may be embarrassed to smile, having whiter teeth (even if they are crooked) will work to increase your confidence no end… And it seems that this is why so many celebrities have teeth whitening to increase their confidence whilst on TV.
Without actually being present it’s almost impossible to say, however one of the likely treatments is home teeth whitening. The length of time this takes depends upon which whitening system the dental practice chooses to use, however it is common for the treatment to take from a few days to a couple of weeks so long as you where the whitening trays for the prescribed length of time each day.
The process involves having some custom made whitening trays which fit exactly over your teeth, into these thin shell trays you will apply a small amount of special dental hydrogen peroxide gel which will gently lighten your teeth over the determined period.
The whitening trays are designed specially to prevent the hydrogen peroxide whitening gel from coming into contact with your gums. If this happens then damage to your sensitive gum area can take place, so always make sure that you have your teeth whitening performed at a dental practice and not with anyone that isn’t dentally trained.
If James Arthur had dental veneers or crowns then the whitening would not have worked. Teeth whitening only works on your natural teeth and does not work on crowns or veneers. If you have existing dental crowns or veneers, and want tooth whitening, then you need to speak to your dentist as these restorations will need to be replaced. Generally what happens is that we whiten your teeth first, then once you are happy with the shade of your teeth we can make new crowns and veneers to match this lighter colour.
This allows you to control how white your teeth go and then we simply make the new restorations to match this colour. You may find that you need to top up your teeth whitening at regular intervals to ensure that your teeth stay the same colour as any crowns or veneers that have been made.
More information on teeth whitening treatments here.
As James Arthur goes out into the world of TV celebrity, we wish him all the best and hope that he continues to enjoy his whiter teeth!
Evolve Dentistry is a local Portishead dental practice on the outskirts of Bristol. We provide a range of cosmetic dental solutions including teeth whitening, dental crowns, veneers and orthodontics for straighter teeth.


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How often should you brush and floss your teeth? 🪥✨
In this short video, Carol explains the best routine for healthy teeth and gums, why consistency matters, and simple tips to make oral care easy every day.
Even a few extra minutes of care each day can make a huge difference for your smile — and your confidence!
💡 Pro tip: Brushing twice a day and flossing once a day keeps your teeth and gums happy.
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She did it! 🚴♀️👏
Carol has officially completed her charity bike ride and we’re incredibly proud of her. One of our lovely patients even brought in this card to celebrate the achievement – such a thoughtful gesture.
The ride may be finished, but the fundraising is still open. If you’d like to support Carol and the cause she rode for, there’s still time to donate.
Every contribution makes a difference and means a lot to Carol and the team.
Tap the link in our bio to donate. Thank you for all the encouragement and support along the way. 💙
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If you’d like to contribute, please use the link below. Thank you for cheering Carol on and supporting such a fantastic effort. 💙
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https://www.justgiving.com/page/carol-somerville-roberts-1


When should your child see the dentist for the first time? 🦷👶
Swipe through our carousel to learn why early dental visits matter, what to expect, and how starting young can set your child up for a lifetime of healthy smiles.
At Evolve Dentistry, we make children feel calm, understood, and cared for — because dentistry should be a positive experience from the very first visit.
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Portishead means more to us than a place of work - it’s home.
We’ve written an open letter to our local community to share what Evolve Dentistry truly stands for: compassion, authenticity, respect, and doing the right thing - always.
This practice was built with people at its heart. Not transactions, not targets - but neighbours, families, familiar faces and lasting relationships.
If you are part of this wonderful town - whether you’ve been with us for years or are simply curious about who we are - we’d love you to take a few moments to read it.
Thank you for trusting us to care for your smiles. We are incredibly proud to belong here.
👉 Read our letter to Portishead - link in bio.
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Huge congratulations to Maisie 🎉
We are so proud to share that our trainee dental nurse, Maisie, has officially passed her dental nurse exams!
Maisie has worked incredibly hard alongside her training here at the practice, showing real dedication to her learning and to our patients every single day. From supporting clinicians chairside to helping create a calm, welcoming environment, she has grown in confidence and skill throughout her journey.
Becoming a qualified dental nurse is a fantastic achievement, and we couldn’t be happier for her. Please join us in congratulating Maisie next time you see her at the practice! 👏
Well done, Maisie – we’re so proud of you. 💙
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Thinking about straightening your teeth but unsure where to begin?
Lisa breaks down the difference between clear aligners and fixed braces - simply, clearly and without the jargon.
Both are effective. Both can create beautiful results. The right choice depends on you.
Watch the video to learn more, and if you’d like personalised advice, we’d be delighted to help.
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