

So as James Arthur wins the X factor 2012 it seems that it is almost compulsory for anyone that is on mainstream television to have their teeth whitened. This report in the Daily Mail shows almost the entire cast of finalists in the X factor queueing up for teeth whitening at a London clinic. But why is this? Why do so many celebrities go for teeth whitening?
It’s pretty simple really, having your teeth whitened is one of the few elective treatments in dentistry which can be done on almost everyone. It is also one of the fastest ways to make a great change to the way your smile looks. If your teeth are dark or yellow then you may be embarrassed to smile, having whiter teeth (even if they are crooked) will work to increase your confidence no end… And it seems that this is why so many celebrities have teeth whitening to increase their confidence whilst on TV.
Without actually being present it’s almost impossible to say, however one of the likely treatments is home teeth whitening. The length of time this takes depends upon which whitening system the dental practice chooses to use, however it is common for the treatment to take from a few days to a couple of weeks so long as you where the whitening trays for the prescribed length of time each day.
The process involves having some custom made whitening trays which fit exactly over your teeth, into these thin shell trays you will apply a small amount of special dental hydrogen peroxide gel which will gently lighten your teeth over the determined period.
The whitening trays are designed specially to prevent the hydrogen peroxide whitening gel from coming into contact with your gums. If this happens then damage to your sensitive gum area can take place, so always make sure that you have your teeth whitening performed at a dental practice and not with anyone that isn’t dentally trained.
If James Arthur had dental veneers or crowns then the whitening would not have worked. Teeth whitening only works on your natural teeth and does not work on crowns or veneers. If you have existing dental crowns or veneers, and want tooth whitening, then you need to speak to your dentist as these restorations will need to be replaced. Generally what happens is that we whiten your teeth first, then once you are happy with the shade of your teeth we can make new crowns and veneers to match this lighter colour.
This allows you to control how white your teeth go and then we simply make the new restorations to match this colour. You may find that you need to top up your teeth whitening at regular intervals to ensure that your teeth stay the same colour as any crowns or veneers that have been made.
More information on teeth whitening treatments here.
As James Arthur goes out into the world of TV celebrity, we wish him all the best and hope that he continues to enjoy his whiter teeth!
Evolve Dentistry is a local Portishead dental practice on the outskirts of Bristol. We provide a range of cosmetic dental solutions including teeth whitening, dental crowns, veneers and orthodontics for straighter teeth.


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Portishead means more to us than a place of work - it’s home.
We’ve written an open letter to our local community to share what Evolve Dentistry truly stands for: compassion, authenticity, respect, and doing the right thing - always.
This practice was built with people at its heart. Not transactions, not targets - but neighbours, families, familiar faces and lasting relationships.
If you are part of this wonderful town - whether you’ve been with us for years or are simply curious about who we are - we’d love you to take a few moments to read it.
Thank you for trusting us to care for your smiles. We are incredibly proud to belong here.
👉 Read our letter to Portishead - link in bio.
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#dotherightthing
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Huge congratulations to Maisie 🎉
We are so proud to share that our trainee dental nurse, Maisie, has officially passed her dental nurse exams!
Maisie has worked incredibly hard alongside her training here at the practice, showing real dedication to her learning and to our patients every single day. From supporting clinicians chairside to helping create a calm, welcoming environment, she has grown in confidence and skill throughout her journey.
Becoming a qualified dental nurse is a fantastic achievement, and we couldn’t be happier for her. Please join us in congratulating Maisie next time you see her at the practice! 👏
Well done, Maisie – we’re so proud of you. 💙
#DentalNurse #TeamEvolve #PracticeLife #DentalTeam #ProudMoment


Thinking about straightening your teeth but unsure where to begin?
Lisa breaks down the difference between clear aligners and fixed braces - simply, clearly and without the jargon.
Both are effective. Both can create beautiful results. The right choice depends on you.
Watch the video to learn more, and if you’d like personalised advice, we’d be delighted to help.
#PortisheadBusiness #FamilyDentist #Orthodontics #DentalCare #SmileJourney #EvolveDentistry


🦷 Did you know your oral health affects your whole body?
Your mouth doesn’t exist in isolation. Gum health, inflammation and oral hygiene can all play a role in your wider wellbeing – from heart health to confidence and mental wellness.
We’ve just published a new blog exploring the link between oral health and overall wellness, and why looking after your teeth and gums is about much more than your smile.
If you’re interested in oral health and general health Portishead, this is a great read and a helpful reminder of how small daily habits can support long-term health.
Link in bio


When is root canal treatment needed?
It’s a question many patients ask — and in this video, Richard explains it clearly and simply.
Root canal treatment is usually needed when the nerve inside a tooth becomes inflamed or infected. This can happen because of deep decay, a crack in the tooth, repeated dental work, or sometimes after an injury.
You might experience symptoms like persistent toothache, sensitivity to hot or cold that lingers, pain when biting, or swelling around the gum. However, sometimes there are very few symptoms at all — which is why regular check-ups at the practice are so important.
The good news is that root canal treatment is designed to relieve pain, not cause it. It removes the infection, saves the natural tooth, and helps you avoid extraction.
Watch Richard’s video to understand the signs to look out for — and if you’re worried about a tooth, get in touch with our reception team for advice.


Smile Hack 🍎🥕
Love a sweet treat? Jane shares a simple swap that your teeth will thank you for.
Sticky sweets cling to your teeth and sit in the tiny grooves for longer, feeding the bacteria that cause decay. The longer they stick around, the more damage they can do.
Instead, try swapping them for crunchy veg or a handful of nuts. Foods like carrots, cucumber and peppers have a natural crunch that helps stimulate saliva, which protects your teeth. Nuts are also a lower-sugar option and far less likely to cling to enamel.
Small changes really do make a big difference over time.


Are electric toothbrushes better than manual?
It’s a question we’re asked a lot at the practice – and in this video, Carol gives a clear, honest answer.
Electric toothbrushes can make it easier to clean effectively, especially if you struggle with technique, brushing for long enough, or reaching certain areas. Many people find they remove plaque more consistently, simply because they do most of the work for you.
That said, a manual toothbrush can still do a great job when used properly. It’s less about the brush itself and more about how you use it.
Watch Carol’s quick explanation to find out what we usually recommend – and how to make sure you’re getting the most from your brushing routine.
If you’re unsure whether your brushing technique is working for you, mention it at your next appointment and we’ll be happy to guide you. 🪥



