

So as James Arthur wins the X factor 2012 it seems that it is almost compulsory for anyone that is on mainstream television to have their teeth whitened. This report in the Daily Mail shows almost the entire cast of finalists in the X factor queueing up for teeth whitening at a London clinic. But why is this? Why do so many celebrities go for teeth whitening?
It’s pretty simple really, having your teeth whitened is one of the few elective treatments in dentistry which can be done on almost everyone. It is also one of the fastest ways to make a great change to the way your smile looks. If your teeth are dark or yellow then you may be embarrassed to smile, having whiter teeth (even if they are crooked) will work to increase your confidence no end… And it seems that this is why so many celebrities have teeth whitening to increase their confidence whilst on TV.
Without actually being present it’s almost impossible to say, however one of the likely treatments is home teeth whitening. The length of time this takes depends upon which whitening system the dental practice chooses to use, however it is common for the treatment to take from a few days to a couple of weeks so long as you where the whitening trays for the prescribed length of time each day.
The process involves having some custom made whitening trays which fit exactly over your teeth, into these thin shell trays you will apply a small amount of special dental hydrogen peroxide gel which will gently lighten your teeth over the determined period.
The whitening trays are designed specially to prevent the hydrogen peroxide whitening gel from coming into contact with your gums. If this happens then damage to your sensitive gum area can take place, so always make sure that you have your teeth whitening performed at a dental practice and not with anyone that isn’t dentally trained.
If James Arthur had dental veneers or crowns then the whitening would not have worked. Teeth whitening only works on your natural teeth and does not work on crowns or veneers. If you have existing dental crowns or veneers, and want tooth whitening, then you need to speak to your dentist as these restorations will need to be replaced. Generally what happens is that we whiten your teeth first, then once you are happy with the shade of your teeth we can make new crowns and veneers to match this lighter colour.
This allows you to control how white your teeth go and then we simply make the new restorations to match this colour. You may find that you need to top up your teeth whitening at regular intervals to ensure that your teeth stay the same colour as any crowns or veneers that have been made.
More information on teeth whitening treatments here.
As James Arthur goes out into the world of TV celebrity, we wish him all the best and hope that he continues to enjoy his whiter teeth!
Evolve Dentistry is a local Portishead dental practice on the outskirts of Bristol. We provide a range of cosmetic dental solutions including teeth whitening, dental crowns, veneers and orthodontics for straighter teeth.


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Years of teeth grinding had left Mandy unhappy with the appearance of her teeth - so she came to see Richard to explore her options.
Using carefully planned composite bonding, we were able to restore her smile while improving the worn appearance caused by grinding, helping her feel more confident again. ✨
In this video, Mandy shares her experience and why she decided to go ahead with treatment at Evolve Dentistry.
If you’ve noticed wear, chipping or shortening of your teeth from grinding or clenching, there may be options available to help protect and improve your smile.
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Confidence can change everything - and sometimes, the smallest changes to your smile can make the biggest difference to how you feel day to day.
Whether it’s hiding your smile in photos, covering your mouth when you laugh, or simply not feeling like the best version of yourself, cosmetic dentistry can help you feel more comfortable and confident again.
At Evolve Dentistry, we take the time to understand what matters to you and create natural-looking results that still feel like you.
If you’ve been thinking about improving your smile, we’d love to help you explore your options. ✨
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✨ “I’m so pleased I did it.” ✨
There’s nothing better than hearing how much more confident a patient feels after Invisalign treatment 💙
In this video, our lovely patient shares her experience with Invisalign treatment with Yasmin at Evolve Dentistry, and how supported she felt throughout the process by our kind and considerate team.
Straightening your teeth is about so much more than appearances – it’s about feeling confident when you smile, laugh and look in the mirror.
If you’ve been thinking about Invisalign treatment, we’d love to help you explore your options.
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🦷 Ever wondered what a CEREC machine actually does? ✨
Maggie explains how we use CEREC technology at Evolve Dentistry to create precise ceramic restorations using digital scans and advanced design technology.
From improving accuracy to making treatment more comfortable and convenient for patients, it’s a piece of technology our team genuinely loves using every day.
Watch the video to find out why CEREC has transformed the way we deliver dentistry at Evolve 🤍
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A smile can change so much 💙
For many people, improving their oral health or feeling more confident about their smile can have a real impact on everyday life - from photographs, to social situations, to simply feeling more comfortable being themselves.
Smile Month is a reminder that dental care isn’t just about treatment - it’s about helping people feel healthier, happier and more confident too.
Whether it’s maintaining healthy teeth and gums, straightening teeth, whitening, or simply helping nervous patients feel at ease, every smile journey matters.
Thank you for trusting us with yours ✨
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Portishead, we need your help 💙
We’ve been nominated for the Together Portishead Business & Community Awards, and every nomination really does make a difference 🏆
As a local independent practice, your support means everything to us. Whether you’ve visited us for a Healthy Mouth Review, hygiene appointment, smile makeover or simply recommended us to friends and family - thank you.
If you haven’t voted yet, we’d be so grateful if you could spare 30 seconds to nominate Evolve Dentistry ✨
Vote here: www.togetherportishead.co.uk
Thank you for supporting local businesses and our amazing community 🙌



