

So as James Arthur wins the X factor 2012 it seems that it is almost compulsory for anyone that is on mainstream television to have their teeth whitened. This report in the Daily Mail shows almost the entire cast of finalists in the X factor queueing up for teeth whitening at a London clinic. But why is this? Why do so many celebrities go for teeth whitening?
It’s pretty simple really, having your teeth whitened is one of the few elective treatments in dentistry which can be done on almost everyone. It is also one of the fastest ways to make a great change to the way your smile looks. If your teeth are dark or yellow then you may be embarrassed to smile, having whiter teeth (even if they are crooked) will work to increase your confidence no end… And it seems that this is why so many celebrities have teeth whitening to increase their confidence whilst on TV.
Without actually being present it’s almost impossible to say, however one of the likely treatments is home teeth whitening. The length of time this takes depends upon which whitening system the dental practice chooses to use, however it is common for the treatment to take from a few days to a couple of weeks so long as you where the whitening trays for the prescribed length of time each day.
The process involves having some custom made whitening trays which fit exactly over your teeth, into these thin shell trays you will apply a small amount of special dental hydrogen peroxide gel which will gently lighten your teeth over the determined period.
The whitening trays are designed specially to prevent the hydrogen peroxide whitening gel from coming into contact with your gums. If this happens then damage to your sensitive gum area can take place, so always make sure that you have your teeth whitening performed at a dental practice and not with anyone that isn’t dentally trained.
If James Arthur had dental veneers or crowns then the whitening would not have worked. Teeth whitening only works on your natural teeth and does not work on crowns or veneers. If you have existing dental crowns or veneers, and want tooth whitening, then you need to speak to your dentist as these restorations will need to be replaced. Generally what happens is that we whiten your teeth first, then once you are happy with the shade of your teeth we can make new crowns and veneers to match this lighter colour.
This allows you to control how white your teeth go and then we simply make the new restorations to match this colour. You may find that you need to top up your teeth whitening at regular intervals to ensure that your teeth stay the same colour as any crowns or veneers that have been made.
More information on teeth whitening treatments here.
As James Arthur goes out into the world of TV celebrity, we wish him all the best and hope that he continues to enjoy his whiter teeth!
Evolve Dentistry is a local Portishead dental practice on the outskirts of Bristol. We provide a range of cosmetic dental solutions including teeth whitening, dental crowns, veneers and orthodontics for straighter teeth.


BRACES


BONDING


Dental Health Plan
We are accepting new patients, book an introduction call today
Book An Introduction Call
💙 Join us on #BlueWednesday – 12 November 2025 💙
Did you know a quick 45‑second self‑check could help spot mouth cancer early?
This #BlueWednesday, we’re encouraging everyone to check their mouth for any red or white patches, unusual lumps or persistent ulcers.

If you notice anything out of the ordinary, make sure to book in with a dentist or see your doctor. 
🦷 At Evolve Dentistry, we’re proud to support this life‑saving awareness campaign.
Let’s spread the word together — share this post, tag someone you care about and use the hashtags #BlueWednesday and #MouthAware.


✨ We’re absolutely thrilled to share that Evolve Dentistry is a finalist in the Private Dentistry Awards 2025! ✨
We’ve been shortlisted for Best Patient Care, Best Practice, and Best Team in the Private Dentistry Awards – three categories that truly reflect what matters most to us.
Our team takes immense pride in creating a warm, caring environment where every patient feels listened to and looked after. 💚
#PrivateDentistryAwards #EvolveDentistry #Portishead #BestTeam #BestPractice #BestPatientCare #DentalCareWithHeart


✨ Meet Fiona ✨
Fiona has just completed her orthodontic treatment here at Evolve Dentistry! 🎉 After years of teeth grinding that caused small chips in her front teeth, she now has a beautifully aligned smile to be proud of. 🦷


✨ Our 2026 Wrinkle Clinic Dates Are Live! ✨
We’re excited to share that our 2026 Wrinkle Clinic dates have now been published!
Whether you’re a regular patient or considering facial aesthetic treatments for the first time, our clinics are the perfect opportunity to refresh your appearance with safe, natural results you can trust.
🗓 View all upcoming clinic dates
👉 https://evolve-dentistry.co.uk/treatment/wrinkle-clinic/
Don’t wait too long – appointments tend to fill quickly!
#EvolveDentistry #WrinkleClinic #FacialAesthetics #NaturalResults #Portishead


✨ Meet Veronica ✨
One of our wonderful dental nurses here at Evolve Dentistry, Veronica is always focused on helping patients feel comfortable, relaxed, and cared for at every visit. 🦷



