

So as James Arthur wins the X factor 2012 it seems that it is almost compulsory for anyone that is on mainstream television to have their teeth whitened. This report in the Daily Mail shows almost the entire cast of finalists in the X factor queueing up for teeth whitening at a London clinic. But why is this? Why do so many celebrities go for teeth whitening?
It’s pretty simple really, having your teeth whitened is one of the few elective treatments in dentistry which can be done on almost everyone. It is also one of the fastest ways to make a great change to the way your smile looks. If your teeth are dark or yellow then you may be embarrassed to smile, having whiter teeth (even if they are crooked) will work to increase your confidence no end… And it seems that this is why so many celebrities have teeth whitening to increase their confidence whilst on TV.
Without actually being present it’s almost impossible to say, however one of the likely treatments is home teeth whitening. The length of time this takes depends upon which whitening system the dental practice chooses to use, however it is common for the treatment to take from a few days to a couple of weeks so long as you where the whitening trays for the prescribed length of time each day.
The process involves having some custom made whitening trays which fit exactly over your teeth, into these thin shell trays you will apply a small amount of special dental hydrogen peroxide gel which will gently lighten your teeth over the determined period.
The whitening trays are designed specially to prevent the hydrogen peroxide whitening gel from coming into contact with your gums. If this happens then damage to your sensitive gum area can take place, so always make sure that you have your teeth whitening performed at a dental practice and not with anyone that isn’t dentally trained.
If James Arthur had dental veneers or crowns then the whitening would not have worked. Teeth whitening only works on your natural teeth and does not work on crowns or veneers. If you have existing dental crowns or veneers, and want tooth whitening, then you need to speak to your dentist as these restorations will need to be replaced. Generally what happens is that we whiten your teeth first, then once you are happy with the shade of your teeth we can make new crowns and veneers to match this lighter colour.
This allows you to control how white your teeth go and then we simply make the new restorations to match this colour. You may find that you need to top up your teeth whitening at regular intervals to ensure that your teeth stay the same colour as any crowns or veneers that have been made.
More information on teeth whitening treatments here.
As James Arthur goes out into the world of TV celebrity, we wish him all the best and hope that he continues to enjoy his whiter teeth!
Evolve Dentistry is a local Portishead dental practice on the outskirts of Bristol. We provide a range of cosmetic dental solutions including teeth whitening, dental crowns, veneers and orthodontics for straighter teeth.


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Dental Health Plan
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🚗 If you’re visiting Evolve Dentistry today, please allow extra travel time
There are major traffic issues in the area this morning, and journeys to Portishead are taking longer than usual.
If you have an appointment with us today, please leave plenty of time to get to the practice safely. If you’re running late, just give our reception team a call and we’ll do our best to help.
Stay safe, and we look forward to seeing you soon.


50km… and counting! 🚲💪
Our Clinical Director, Dr Carol Somerville Roberts, has just completed her longest training ride yet — an incredible 50 kilometres — as she prepares for a life-changing charity cycle from the base of Kilimanjaro to the Ngorongoro Crater in February 2026.
Carol is taking on this huge challenge to raise funds for Bridge2Aid, a charity providing vital emergency dental care and training in Tanzania. The money raised will help run an outreach and training programme where eight Dental Therapists will be trained and around 2,000 people will receive essential dental treatment.
For someone who hasn’t been on a bike in years, months of training in all weathers is no small feat — and we couldn’t be more proud of her determination.
If you’d like to support Carol and help make a genuine difference to communities with little or no access to dental care, you can donate here:
👉 https://www.justgiving.com/page/carol-somerville-roberts-1
Every donation, big or small, will have an immense impact.
Thank you for cheering her on! 💜


You were expecting a big before-and-after reveal, weren’t you? 😁
Here’s the truth: the best way to save money at the dentist is simple — floss! 🦷
A few seconds a day can help prevent costly treatments later.
#EvolveDentistry #DentalCareMadeSimple #FlossForTheWin #Portishead


Thinking about improving your smile but not sure where to start? 😁
In this video, our dentist Richard Ford talks about SmileFast — a modern, minimally invasive way to transform your smile quickly and beautifully. ✨
SmileFast combines the latest digital technology with composite bonding to deliver natural-looking results in as little as one appointment. It’s perfect for patients who want a confident smile without more complex treatment. 💚
Watch to find out how SmileFast could help you love your smile again.
#EvolveDentistry #Portishead #SmileFast #CosmeticDentistry #ConfidentSmile #SmileTransformation


Claire used to feel really self-conscious about her stained teeth and often hid her smile. After having veneers at Evolve Dentistry, she now smiles confidently — and can’t stop! 💚
Her story is a wonderful reminder of how transforming your smile can transform how you feel, too.
Watch Claire share her journey 👇
#EvolveDentistry #Portishead #Veneers #SmileTransformation #ConfidentSmile #CosmeticDentistry#ConfidenceBoost #beyourbestself #Northsomerset #multiawardwinning #patientsatisfaction #patientsfirst #newpatients #healthysmiles #acceptingnewpatients #nailsea #clevedon #portisheadmarina


Meet Kayse, one of our brilliant dental nurses here at Evolve Dentistry! 💚
Kayse is an important part of our team, helping to make sure every patient feels comfortable, cared for, and supported during their visit. 🦷✨
We’re so proud of the friendly, compassionate team we have here at Evolve — they’re the heart of everything we do.
#EvolveDentistry #Portishead #DentalNurse #BestTeam #PatientCare #BehindTheScenes



