Face
Dentistry
Choosing where to have facial aesthetic treatments is not just about who looks the most polished on Instagram. In the UK there are clear rules designed to protect you – the patient – from misleading claims, unsafe practice, and inappropriate marketing. Knowing these standards helps you spot reputable providers and avoid risky clinics.
The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) regulate how cosmetic and aesthetic services are promoted in the UK. This includes non-surgical treatments like anti-wrinkle injections and dermal fillers. Under the CAP Code, prescription-only medicines (POMs) – such as botulinum toxin products – cannot be advertised to the public in a way that promotes the medicine itself.
That means you won’t see adverts naming botulinum toxin or implying it’s available at the clinic directly. Instead, compliant advertising should focus on the consultation and explain that a qualified professional will assess your needs.
One big area that often confuses patients is before-and-after photos. These images are a common marketing tool in the aesthetics industry – but the rules are strict. The ASA treats before-and-after photos as evidence of a treatment’s effectiveness. For POM-based treatments (like botulinum toxin), using such photos in marketing is likely to be seen as promoting the medicine, which is prohibited under the CAP Code.
This rule applies even if the advert doesn’t explicitly mention the name of the product. Visual results alone can imply promotion of a prescription drug.
If a clinic uses before-and-after imagery for non-POM treatments (for example, microneedling or skincare procedures without prescription medicines), it must still be careful that photos are genuine, unaltered, not misleading and substantiated – the same basic principles of truthful advertising apply.
A strong indicator of a reputable provider is membership of a government-approved register such as Save Face. Save Face is the UK’s leading accredited register for facial aesthetics practitioners, limited to registered healthcare professionals (doctors, dentists, nurses, prescribing pharmacists) who have passed a rigorous assessment of training, safety, and clinical standards.
Being listed on the Save Face register means:
While accreditation doesn’t replace your own due diligence, it’s a credible way to filter out unqualified practitioners in a largely unregulated field.
Reputable providers will:
They should not rely on exaggerated claims like “guaranteed results” or “no-pain, perfect skin” as these can be considered misleading.
Before committing, ask:
If answers are vague or dismissive, that’s a red flag.
By understanding the advertising rules and looking for recognised accreditation like Save Face, you’ll be better equipped to choose a provider who prioritises safety, transparency, and patient-centred care — not just flashy marketing.
🎉 Portishead Carnival is almost here! 🎉
We’re looking forward to joining the community and watching the fantastic Portishead Carnival parade as it makes its way through town.
The carnival is always a wonderful celebration of everything that makes Portishead special - local groups, businesses, charities and volunteers coming together to create a fantastic day for everyone to enjoy.
If you’re heading along, keep an eye out for the colourful floats, amazing costumes and plenty of community spirit. We can’t wait to see all the hard work that has gone into making this year’s parade another memorable event.
Have a wonderful carnival weekend, and if you spot any of the Evolve team along the route, be sure to say hello! 😊
#PortisheadCarnival #Portishead #CommunitySpirit #SupportLocal #PortisheadEvents #NorthSomerset #EvolveDentistry #PortisheadMarina #PatientsFirst #HealthySmiles
✨ “I’d definitely recommend Evolve.” ✨
When David first came to see us, he was unhappy with the appearance of his teeth and felt self-conscious about how wonky they looked.
He told us that his confidence had been affected so much that he would often keep his mouth closed when talking.
Like many patients, David was nervous about starting treatment, but our team took the time to listen, answer his questions and support him every step of the way.
Using teeth straightening followed by composite bonding, we helped David achieve the smile he had always wanted - and in just 9 months.
For David, the biggest change wasn’t just his teeth. It was feeling confident enough to smile, speak and be himself again.
Thank you, David, for trusting us with your smile and for sharing your experience.
#Northsomerset #multiawardwinning #patientsatisfaction #patientsfirst #straighterteetheveryday #straighterteeth #newpatients #naturalteeth #healthysmiles #smilemakeovers #healthysmile #acceptingnewpatients #nailsea #portishead #clevedon #portisheadmarina #dentist #adultbraces #adultbracesuk #gapsinteeth
🦷 How often should you visit the dentist?
It’s one of the questions we’re asked most often, and the answer might surprise you.
Many people assume everyone should visit every six months, but that’s not always the case. Some patients may only need to see us every 12 months, while others benefit from more frequent visits every three or four months.
The right interval depends on factors such as your oral health, risk of tooth decay, gum health and any ongoing treatment.
In today’s Two Thirty video, Richard explains why dental review appointments are tailored to each individual and how regular visits help us spot potential problems before they become bigger issues.
Take a look at the video to learn more, and if you’re unsure when your next review is due, our team will be happy to help.
#Northsomerset #multiawardwinning #patientsatisfaction #patientsfirst #healthysmiles #healthysmile #acceptingnewpatients #nailsea #portishead #clevedon #portisheadmarina #dentist #oralhealth #preventivedentistry #dentalhealth #smilemonth #newpatients
✨ Why are so many patients choosing Angel Aligners? ✨
If you’ve been thinking about straightening your teeth but are worried about noticeable braces, Angel Aligners could be the perfect solution.
In today’s video, Yasmin explains why patients love Angel Aligners. The clear aligners are comfortable, removable and incredibly discreet, meaning most people won’t even notice you’re wearing them.
But it’s not just patients who love them.
As a dentist, Yasmin values the flexibility Angel Aligners provide. By carefully placing attachments on the teeth, she can achieve precise movements and help treat more complex cases than many people realise.
The result? A straighter smile with a treatment that fits around your everyday life.
Watch the video below to hear Yasmin explain why Angel Aligners have become such a popular choice for patients looking to transform their smile.
📩 If you’re considering teeth straightening, get in touch to arrange a consultation with our team.
#Northsomerset #multiawardwinning #patientsatisfaction #patientsfirst #straighterteetheveryday #straighterteeth #newpatients #naturalteeth #healthysmiles #smilemakeovers #healthysmile #acceptingnewpatients #nailsea #portishead #clevedon #portisheadmarina #dentist #braces #adultbraces #adultbracesuk #gapsinteeth
Are dental X-rays safe? 🤔
It’s one of the questions we’re asked most often - and in this video, Richard explains why modern dental X-rays use very low levels of radiation and play an important role in protecting your oral health.
Dental X-rays help us spot problems that may not be visible during a normal examination, including decay between teeth, infections, bone loss and other hidden issues - often before they become more serious.
At Evolve Dentistry, we only recommend X-rays when clinically necessary and always keep radiation exposure as low as possible.
Watch the video to hear Richard explain more. 👇
#Northsomerset #multiawardwinning #patientsatisfaction #patientsfirst #healthysmile #healthysmiles #acceptingnewpatients #nailsea #portishead #clevedon #portisheadmarina #dentist #dentalxrays #oralhealth #preventivedentistry #healthyteeth #dentalcare #patienteducation
Today is World Environment Day 🌍
At Evolve Dentistry, we’re always looking at ways we can reduce our environmental impact while continuing to provide high-quality patient care.
Over the years, we’ve introduced a number of changes within the practice
🦷 Using digital scanners instead of traditional impressions
📄 Reducing paper usage through digital systems and communication
☕ Choosing paper cups rather than plastic alternatives
🌱 Using environmentally friendly materials and products where we can
Modern dentistry is constantly evolving, and we believe small changes can make a big difference over time.
Thank you to our patients for supporting a practice that is always striving to improve - not just for our patients, but for the environment too. 💚
#WorldEnvironmentDay #Northsomerset #multiawardwinning #patientsatisfaction #patientsfirst #healthysmile #acceptingnewpatients #nailsea #portishead #clevedon #portisheadmarina #dentist #digitaldentistry #sustainability #environmentallyfriendly #oralhealth #paperlesspractice
